This Privacy & Data Retention Policy explains how Loop Callout collects, uses, stores, discloses, protects and retains personal information.
It applies to everyone who interacts with Loop Callout, including:
- customers requesting services;
- tradespeople, sole traders and trade businesses participating in the marketplace;
- website visitors;
- people who contact Loop;
- business representatives; and
- other users of the Loop platform.
Loop Callout is committed to handling personal information transparently and responsibly.
Loop Callout operates a technology-enabled referral marketplace that helps customers connect with independent trade and service providers.
In providing the platform, Loop may collect and process information relating to:
- customers;
- service requests;
- service locations;
- providers;
- marketplace activity;
- communications; and
- platform usage.
This Policy should be read together with Loop Callout's Terms of Service and Tradesperson Service Agreement, where applicable.
The information Loop collects depends on how you use the platform.
Customer information
We may collect information including:
- full name;
- phone number;
- email address;
- service address;
- suburb and postcode;
- description of the problem or requested service;
- photographs or videos supplied with a request;
- preferred availability;
- urgency information;
- communications with Loop;
- complaint or dispute information;
- service-request history;
- provider-match information;
- request status; and
- feedback or ratings.
Provider information
For tradespeople and service businesses, we may collect information including:
- legal name;
- contact name;
- trading or business name;
- ABN or ACN;
- email address;
- mobile number;
- trade category;
- licence or registration details;
- insurance information;
- identity-verification information;
- service areas;
- operating hours;
- emergency availability;
- job preferences;
- opportunities received;
- opportunities accepted;
- fees paid to Loop;
- cancellations;
- customer feedback;
- complaint information;
- marketplace-performance information; and
- account status.
Website and technical information
When someone uses the Loop website or platform, we may collect technical information such as:
- IP address;
- device type;
- browser information;
- operating system;
- pages viewed;
- referral source;
- session activity;
- approximate location derived from technical information;
- error logs; and
- security or fraud-detection information.
Communications
If you contact Loop, we may retain:
- emails;
- support messages;
- complaint correspondence;
- customer-service interactions;
- provider-support interactions; and
- other communications necessary to operate the marketplace.
Loop may collect personal information:
- directly from you;
- when you submit a service request;
- when you create or maintain a provider account;
- when you upload photographs or other information;
- when you contact Loop;
- when you accept a marketplace opportunity;
- when you make a payment to Loop as a provider;
- when you provide feedback or submit a complaint;
- automatically when you use the website or platform;
- from publicly available business or licensing registers;
- from identity, licence or insurance verification sources;
- from a customer or provider where information is reasonably necessary to operate the marketplace; and
- from service providers that assist Loop with platform operation.
Where reasonable and practicable, Loop will collect personal information directly from the individual concerned.
Loop may collect, hold, use and disclose personal information for purposes including:
- providing and operating the Loop marketplace;
- processing customer service requests;
- qualifying and categorising requests;
- identifying potentially suitable providers;
- facilitating customer-provider introductions;
- communicating about requests;
- managing provider accounts;
- verifying provider information;
- processing provider opportunity fees;
- maintaining marketplace security;
- detecting fraud or misuse;
- managing complaints and disputes;
- monitoring marketplace quality;
- improving matching and platform functionality;
- analysing demand and service availability;
- providing customer or provider support;
- sending operational notifications;
- maintaining business and legal records;
- complying with legal and regulatory obligations;
- enforcing Loop's Terms and provider agreements; and
- protecting the rights, safety and security of Loop, its users and others.
Loop may also use de-identified or aggregated information for:
- analytics;
- marketplace planning;
- product development;
- research;
- performance measurement; and
- business strategy,
provided the information is no longer reasonably identifiable as relating to a particular individual.
Loop may use artificial intelligence and other automated tools to assist with platform functions.
These systems may use information provided by customers or providers to:
- categorise requests;
- identify the likely trade required;
- summarise service descriptions;
- identify missing information;
- suggest urgency;
- identify potentially suitable providers;
- assist marketplace matching;
- detect unusual activity; and
- assist internal marketplace administration.
AI-assisted outputs are used to support platform operations.
They are not a substitute for professional trade or safety assessment.
Where appropriate, Loop may allow automated outputs to be reviewed or overridden by a person.
Loop will aim to collect and use only the information reasonably necessary for the relevant automated process.
Automated decisions
Loop will review its privacy disclosures and automated-decision processes as required by applicable privacy law.
Legal review requested: Australian privacy reforms commencing on 10 December 2026 introduce additional privacy-policy disclosure requirements for certain automated decisions that significantly affect an individual's rights or interests. Legal advice should confirm whether any Loop matching, provider suspension, verification, risk scoring or other automated process falls within those requirements.
To facilitate a service request, Loop may share relevant information with providers.
Depending on the stage of the request, this may include:
- general job description;
- trade category;
- suburb or service area;
- urgency;
- preferred availability;
- photographs;
- relevant access information; and
- customer contact details.
Loop may limit the amount of identifying information disclosed before a provider accepts an opportunity.
Once an appropriate provider accepts a request, Loop may disclose information reasonably necessary for the provider and customer to communicate and arrange the service.
Providers must use customer information only for legitimate purposes connected with the relevant service and in accordance with their agreement with Loop and applicable law.
Loop may display or disclose information about participating providers, including:
- name or trading name;
- profile information;
- trade category;
- service area;
- verification status;
- relevant licence or registration information;
- marketplace information; and
- contact information where appropriate.
Loop will not knowingly publish information that is unnecessary for operation of the marketplace.
Loop may disclose personal information to service providers that assist with functions such as:
- cloud hosting;
- database infrastructure;
- authentication;
- email;
- SMS or other communications;
- artificial intelligence;
- analytics;
- payments;
- fraud prevention;
- customer support;
- identity verification;
- licence or business verification;
- cybersecurity; and
- professional advisers.
Loop may also disclose information where:
- required or authorised by law;
- required by a court, tribunal or regulator;
- reasonably necessary to investigate fraud or serious misuse;
- reasonably necessary to protect a person's safety;
- necessary to establish, exercise or defend legal rights; or
- connected with a business restructure, acquisition or sale, subject to applicable privacy requirements.
Some technology providers used by Loop may process or store information outside Australia.
This may include cloud, communications, AI, analytics or other technology providers.
Where personal information may be disclosed overseas, Loop will take steps required by applicable Australian privacy law.
Data Retention Rules
Loop does not intend to retain identifiable personal information indefinitely.
Personal information will generally be retained only for as long as it is reasonably required for:
- operating the marketplace;
- providing services;
- managing customer or provider relationships;
- resolving complaints or disputes;
- maintaining marketplace integrity;
- detecting fraud or abuse;
- meeting tax, accounting, insurance or legal obligations;
- defending or pursuing legal claims; or
- another purpose permitted by law.
Where Loop no longer needs identifiable personal information for a permitted purpose, and is not legally required to retain it, Loop will take reasonable steps to:
- securely destroy it; or
- de-identify it.
The following periods are proposed operational rules and should be confirmed by legal counsel before launch.
Customer account and contact information
Information such as:
- name;
- email;
- mobile number; and
- account information
may generally be retained while the customer remains active and for up to [2–7 years] after the customer's most recent interaction where reasonably required for support, dispute, fraud-prevention or legal purposes.
Service requests
Service-request records may include:
- request description;
- service address;
- date and time;
- provider match;
- request status;
- completion information; and
- related communications.
These may generally be retained for up to [7 years] after completion, cancellation or closure where required for dispute management, consumer-law records, legal claims, marketplace integrity or business records.
Service-request photographs and videos
Customer-uploaded photographs or videos should be treated separately from ordinary transaction records.
Unless they are required for:
- an active job;
- a complaint;
- a dispute;
- fraud investigation;
- legal proceedings; or
- another legitimate purpose,
Loop should aim to delete or de-identify identifiable service-request media earlier than general transaction records.
Proposed retention period: [12–24 months after request closure] unless a longer period is reasonably required.
Provider identity and verification information
Provider information required to maintain marketplace eligibility may be retained:
- while the provider remains active; and
- for a reasonable period after the provider leaves the marketplace.
Verification records may need to be retained longer where necessary to establish:
- what checks Loop performed;
- when those checks occurred; and
- what information supported a verification label.
Proposed retention period: [7 years after the provider relationship ends] subject to legal advice.
Copies of identity documents
Where Loop uses a third-party verification service, Loop should avoid retaining copies of identity documents itself where reasonably possible.
If identity documents are retained, they should be deleted as soon as they are no longer reasonably required for verification, legal or fraud-prevention purposes.
Proposed policy: Do not retain full identity-document copies after verification unless there is a specific legal or operational need.
Licence and insurance information
Licence and insurance records may be retained for the period necessary to:
- verify eligibility;
- demonstrate marketplace checks;
- investigate complaints;
- address regulatory issues; or
- defend legal claims.
Proposed retention: Up to 7 years after the provider relationship ends, subject to legal advice.
Provider opportunity and fee records
Records relating to:
- accepted opportunities;
- fees paid to Loop;
- invoices;
- credits; and
- refunds
may be retained for at least the period required by applicable tax, accounting and corporate record-keeping laws.
Proposed operational period: 7 years, subject to legal confirmation.
Complaints and disputes
Information relating to a complaint, disputed charge, safety issue, provider conduct or other marketplace incident may be retained for:
up to 7 years after the matter is resolved or longer where reasonably required for ongoing proceedings, regulatory obligations or serious marketplace-risk management.
Marketplace quality information
Loop may retain information relating to:
- cancellations;
- no-shows;
- response times;
- substantiated complaints;
- quote or pricing disputes;
- marketplace-rule breaches; and
- provider-performance history.
Identifiable marketplace-quality information should be periodically reviewed and deleted or de-identified where it is no longer reasonably required for marketplace integrity.
Technical and security logs
Technical logs, fraud-detection records and security information may generally be retained for shorter operational periods.
Proposed retention: 30 days to 24 months, depending on the nature of the log, security risk and purpose.
Marketing information
Where a person has subscribed to marketing communications, their marketing contact information may be retained until:
- they unsubscribe;
- consent is withdrawn;
- the information is no longer reasonably required; or
- retention is otherwise no longer permitted.
Loop may retain a minimal suppression record after unsubscribe so that it can honour the person's request not to receive further marketing.
De-identified analytics
Information that has been properly de-identified and can no longer reasonably identify an individual may be retained for longer periods for:
- analytics;
- marketplace trends;
- research;
- product improvement; and
- business planning.
Normal deletion schedules may be paused where information is reasonably required for:
- a customer complaint;
- a provider dispute;
- litigation or threatened litigation;
- regulatory investigation;
- insurance claim;
- fraud investigation;
- law-enforcement request; or
- another legal obligation.
Once the reason for the hold ends, the information should return to the normal retention and deletion process.
Information scheduled for deletion may temporarily remain in secure backup systems.
Loop will take reasonable steps to ensure that deleted information is not restored into ordinary operational use except where required for disaster recovery or another legitimate purpose.
Backup copies should be overwritten or deleted according to Loop's ordinary backup lifecycle.
Instead of deleting information, Loop may de-identify it where appropriate.
De-identification may be used for:
- analytics;
- demand forecasting;
- service-area analysis;
- marketplace-performance analysis;
- product development; and
- research.
Loop should take reasonable steps to ensure that de-identified information is not reasonably capable of identifying the individual concerned.
Loop will take reasonable technical and organisational steps to protect personal information from:
- misuse;
- interference;
- loss;
- unauthorised access;
- unauthorised modification; and
- unauthorised disclosure.
Security measures may include:
- access controls;
- authentication;
- encryption where appropriate;
- role-based access;
- logging;
- backups;
- security monitoring;
- restricted administrative access;
- vendor controls; and
- internal policies and procedures.
No internet-connected system can be guaranteed to be completely secure.
If Loop becomes aware of a suspected personal-information breach, it may:
- investigate the incident;
- contain the breach;
- assess the likely consequences;
- take remedial action;
- notify affected individuals where appropriate; and
- notify regulators where required by law.
Loop will comply with applicable data-breach notification requirements.
You may request access to personal information Loop holds about you.
Requests may be sent to:
privacy@loopcallout.com.au or another privacy contact published by Loop.
Loop may need to verify your identity before providing access.
Access may be refused or limited in circumstances permitted by law.
Where access cannot be provided, Loop will explain the reason where required.
If you believe personal information Loop holds about you is inaccurate, incomplete, out of date, irrelevant or misleading, you may ask Loop to correct it.
Loop will take reasonable steps to correct information where required by applicable privacy law.
Providers are also responsible for keeping their marketplace profile, licensing and insurance information current.
You may ask Loop to delete personal information associated with you.
Loop will assess the request having regard to:
- whether the information remains necessary for an active service;
- legal record-keeping requirements;
- fraud-prevention requirements;
- disputes or complaints;
- regulatory obligations; and
- other lawful reasons for retention.
Where Loop is not legally or operationally required to retain identifiable information, it may delete or de-identify it.
A deletion request does not necessarily require Loop to erase information that it is legally entitled or required to retain.
If you believe Loop has mishandled your personal information, you may submit a privacy complaint.
Contact:
Please include enough information for Loop to understand and investigate the complaint.
Loop will:
- acknowledge the complaint where appropriate;
- investigate the matter;
- request further information if required; and
- respond within a reasonable period.
If you are not satisfied with Loop's response, you may have the right to complain to the Office of the Australian Information Commissioner or another relevant regulator.
Loop may send marketing communications where permitted by law.
You may unsubscribe from marketing communications at any time using:
- the unsubscribe link in an email;
- account settings where available; or
- a request sent to Loop.
Operational messages relating to active service requests, security or marketplace administration may still be sent where necessary.
Loop is intended for people legally capable of requesting or providing the relevant services.
Loop does not knowingly seek to collect personal information from children for independent use of the marketplace.
If Loop becomes aware that information has been collected from a child inappropriately, it may take steps to delete or otherwise appropriately handle that information.
Loop may update this Privacy & Data Retention Policy from time to time.
Where changes are material, Loop may provide notice through:
- the website;
- the platform;
- email; or
- another appropriate method.
The current version will identify the date on which it was last updated.
Privacy or data-retention questions may be sent to:
Loop Callout
ABN 97 474 354 739
Privacy email: privacy@loopcallout.com.au
General email: hello@loopcallout.com.au